Why You Shouldn't Ignore a Tool as Valuable as Email Marketing

What is email marketing?

Email marketing is one of the most valuable marketing tools for your business and is well worth spending the time and effort on.  It is a very cost-effective form of digital marketing and really works when done right! Email marketing can be used to:

• Promote products or services.
• Advertise or sell items.
• Develop relations with current customers.
• Reach out to potential customers.
• Keep customers informed.
• Customize your marketing messages
• Increase the value of your company.

Benefits of email marketing:

• Low costs when compared to other marketing campaigns. Running an email campaign is one of the best low budget marketing options.
• Huge reach with email marketing because you can reach a large number of high-quality leads just by clicking the “Send” button.
• Quality engagement is produced by sending direct messages to people who are interested in your brand.
• Increased sales by sending interested recipients targeted messages and offers.
• Easy to implement because there are plenty of tools and platforms that can help you develop, build, and launch an email marketing campaign.
• Easy to integrate with other marketing efforts such as social media and content marketing.
• Easy to measure with tools that track and measure the performance of each email.
• Incredible ROI is seen with an effective email marketing strategy. ROI or return on investment is calculated by dividing the benefit (or return) of an investment by the cost of the investment.
• More sales, more often with email tools that use marketing automation to ensure each customer gets the right message at the right time.

Statistics:

When it comes to marketing, your business can’t afford to ignore a tool as valuable as email marketing.  The statistics prove its credibility.

Email usage: Global email users is expected to grow to 4.3 billion users by 2023 (Statista, 2020). That’s half of the world’s population!  No matter how small your business, if you’re doing business in the developed world, your customers are using email and you have the power to reach them through email marketing any hour of the day, any day of the year.

Emails sent daily:  The number of emails being sent and received each day is expected to increase to over 347.3 billion daily emails by 2022 (Statista, 2020).   Email marketing is growing.

Email delivers a strong ROI:  An eMarketer study showed that email had an ROI of 122% which is more than 4 times the ROI of other tactics like social media, direct mail, and paid search.

Use of email for content distribution:  87% of marketers use email marketing to disseminate their content (Content Marketing Institute, 2019). This makes email the third most popular distribution channel, just behind social media and the company website or blog. 

 Email marketing helps to grow your business: 81% of small business owners still rely on email as their primary customer acquisition channel, and 80% for retention (Emarsys, 2018).

Welcome emails have a high open rate: The average open rate for a welcome email is 82% (GetResponse, 2017). Use this to your advantage and add some useful information in the welcome email.  Email authentication is crucial to avoid ending up in spam boxes, which drastically reduces your email’s chance of getting opened and read. 

Personalization works wonders for email:  Emails that have a personalized greeting and subject line generate 50% higher open rates (Yes Lifecycle Marketing, 2019). 

The Power of Abandoned Cart Emails: An abandoned cart email is a follow-up email sent to someone when they put items in their online shopping cart, only to then leave without completing the purchase. Sending three abandoned cart emails results in 69% more orders than a single email (Omnisend, 2018). 

 Interactive Emails are the way forward:  You can make your emails look better to customers by adding videos, GIF’s, or collapsible menus.  Doing so increases click rates by 300% (Martech Advisor’s 2017 data). 

Customers like to hear from you: 49% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis. They like to hear from you, and they’re happy to hear from you through email.

Mobile Devices: At least four in ten of your subscribers will read your email on mobile devices so keep this in mind when designing your newsletters and writing your subject lines.  Also, make sure that all of your interactive emails are optimized for mobile devices.

Let us Help you Build your Email Marketing Strategy!

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