The Importance of Colour in Marketing

Google Analytics 4 is launching this June, and here is everything you need to know to not only prepare for the changes but get excited about what it will mean to you and your business/organization!

Inbound marketing is a business methodology that will attract customers to your business by creating valuable content and experiences tailored to them. It is a method of growing your organization by building meaningful, lasting relationships with your target audience.

Writing blogs for your business is a marketing channel (similar to social media, or email marketing) that helps your business to grow and gets your business more online visibility. Is blogging worth it? Yes! …if you want more website visitors!

There’s a new update coming to Instagram that could have a massive affect on the way you advertise. Stories have become one of the top viewed content delivery options on social media, which is why every network now has their own version. They have become a key strategy for product sales because of the ability they have for seamless product integration. They also have become extremely powerful because of the way it allows for a sense of community to be developed. Both are due to the fact that when you post on stories it’s easier to show BTS, which allows for people to 1. Feel as though they know you, and 2. Allows for easy subliminal advertising (having a product in the background etc.). So, what’s happening with stories…. They are being shortened. Basically, Instagram will “condense” all of your stories, only displaying your first 3, Unless you get your consumers to change their settings to “show all”. But since you are unable to ensure people remember to do this, just keep in mind to make your first 3 slides, the most powerful and influential.

We all know having strong customer service is key for providing positive experiences for customers. But did you know it’s just as important to have a strong online customer service presence as it is in person? When people are investigating companies, brands. Services etc. they often do so by sending DM’s, or leaving comments under posts, and if you do not respond quickly (and warmly) then often they have moved on to someone else, and just like that you’ve lost a lead.

Have you been posting content to social media on a consistent basis? Awesome! But that’s not enough... Currently our world is very saturated. You can find someone who does the same thing you do in every town, city, province, and country. So how do you not only get someone’s attention, but convince them to work/purchase from you instead of Fred down the road.

Social media is where everyone NEEDS to be nowadays. If you don’t have a social media platform, it will be difficult to connect with people. Without it, it’s hard to be discovered, and it’s hard to grow. Gone are the days when people searched their local phone book or directory to search for businesses nearby. Instead they do a quick search on Instagram or Facebook and base their decisions on your feed. Although they may make a choice based on social media posts, they still need a place to go to have all the information readily available. They shouldn’t have to search through your feed for posts on rates or prices, to get to know the staff or team, or to browse your products. You still need to have clean cut website that provides this information. Think of it this way: Instagram may be where you get creative to draw people in with your accomplishments, personality, and reviews, but your website is your catalogue.

TikTok is a hard field for many to navigate. The content needs to perform well in the first 3 seconds or else people keep scrolling, and your video stops being pushed. Instagram Reels are the same. Content needs tell a story, be fast moving, intriguing to the eye, and all under 10 seconds. The exception is when you are doing an informative video. These tend to be longer. For a typical Reel, or TikTok, however, stick to the above suggestions. This can seem like a steep undertaking, but a great way to accomplish this is to jump on trends. Use popular sounds, copy movements, and add your own info to make it work for your market. BAM! The result is a quick and easy video. If you aren’t active on your TikTok or Reels page you may struggle with finding the content to use for inspiration, but again, don’t worry! It’s easy to find! Just type key words associated to your niche and they will pop up! For example, “Social Media Tips”, “Social Media Manager”, “Mortgage Broker” etc. If you ever feel stuck, send us a message and we can help you get your creative hat on!

Everyone loves a good story. Stories are powerful. Every memorable story is built on a simple framework: A hero has a problem, meets a guide who gives them a plan and calls them to action. Failure would be devastating but the hero is guided to success.