UX Design and Your Website

Digital Consultants • October 19, 2021

Whether or not you have heard the word UX design before, you probably understand its purpose if you have ever used a website and become frustrated with trying to find things or conversely had a very easy time navigating through to get to your intended destination.

What is UX design?

UX design or user experience design is the process design teams use to create products that provide meaningful and relevant experiences to users. When it comes to website design it refers to the overall experience that a visitor has while visiting a website or an app.


How does UX design relate to my website?

The overarching goal of a good UX designed website is to deliver the right information at the right time, to keep a visitor moving through the website to reach their intended goal.  It is important to consider the Why, What and How of website use. 

  • Why involves the users' motivation for using a website.  It typically starts with research on the intended audience for a website (their pain points, their motivations, their goals, what they need to achieve on the site)
  • What addresses the things people can do on the website or its functionality and features.  It considers what content you have, if any should be pruned, and if any major content is missing.
  • How relates to designing the functionality in an accessible and aesthetically pleasant way.  This is accomplished through the decisive placement and structure of menus and call-to-action (CTA) buttons, its mobile-friendliness, easiness of steps to purchase, and the order of content on a page. It also considers potential users’ physical limitations, such as reading small text.
The why, what and how of UX Desig: Why (motivations and values(, what (functionality and features) and how (accessibility and aesthetics)

Benefits of UX design 

An effective UX design helps you ensure the association between your business objectives and customers’ needs.  These 5 benefits should convince you of the importance of UX design for your company’s website:


1.   UX Design increases the conversions on your website 

Optimizing usability and accessibility of a website can have an incredible effect on customer satisfaction.  There may be other websites offering the same product or service but customers often choose the one with an easy and attractive user experience. A well-designed user experience can increase conversion rates up to 400%, recent studies report. 

2.   UX Design improves your SEO rankings

This is because SEO and UX activities share a common goal: To attract more people to the target website and deliver a satisfying user experience with related content, a user-friendly interface, and well-designed structure.
3.   Create trust and credibility with UX Design

Most people search for a product or a service for a while before trusting a company and making a purchase. To gain trust you will want to provide some powerful reasons for choosing you among other competitors when they visit your website through any platform or search engine.
4.   Save cost and time

It is important that the initial stage of product development be planned with the right UX design because restructuring the product and website after the launch will cost more. As an essential part of the process, user testing (evaluating a product through research on a sample group of users) is another way of cost-efficient product development.

5.    Increase revenue

Designing a website with good UX design increases the number of visitors to your website and helps you grow the conversion rate. This, in turn, results in an increase in revenue.

Looking for some digital marketing tips?

Download this free PDF for 5 top ways to include UX Design in your website.

Need UX design help?

Whether you’re at the beginning stages of building your business and designing a website or have an existing website that needs refreshing, focusing on the user experience is the best thing you can do. If every choice is based on what’s best for your intended audience, you’ll end up with an awesome website that drives leads and sales.  Contact Digital Consultants to get you started on the path to success.

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